According to a new study conducted by Di Marzio Research, Gen X and Y are increasingly switching over to socially conscious brands with the same offering – pointing to a ‘conscious consumerism’ trend and proving social responsibility to be a unique selling point.
Category: Sales & Marketing
Marketing automation startup, Autopilot, has just launched a Google Chrome browser plugin, Prospect Ace. Solving the sales and marketing automation data problem, the plugin allows high-growth startups to source verified email addresses and demographic information, and build prospect lists from social profiles.
Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.
Starting up an internet business can seem like a daunting prospect. You may think you have a profitable idea, but unless people hear what you have to say, even the best idea in the world will bear no fruit.
By establishing e-mail marketing objectives, you’ll find that your campaigns will be more streamlined, and more likely to increase your profits.
As a startup, you are probably just beginning to look at how you will actually begin to make money from your venture, so it is important that you approach this exercise with clear testing to measure your performance.
Whilst rejection does not feel good, and it is easy to take it personally, especially when you own the business and have spent months or years building a product or service – I believe that it is necessary in order to be sustainably successful in the startup space.
I am not going to say it is easy to crack $100,000 in sales each month. It is very hard work. However if you follow the right methodologies, the ease at which you will end up achieving that six figure sum will surprise you.