According to a new study conducted by Di Marzio Research, Gen X and Y are increasingly switching over to socially conscious brands with the same offering – pointing to a ‘conscious consumerism’ trend and proving social responsibility to be a unique selling point.
Marketing automation startup, Autopilot, has just launched a Google Chrome browser plugin, Prospect Ace. Solving the sales and marketing automation data problem, the plugin allows high-growth startups to source verified email addresses and demographic information, and build prospect lists from social profiles.
Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.
Starting up an internet business can seem like a daunting prospect. You may think you have a profitable idea, but unless people hear what you have to say, even the best idea in the world will bear no fruit.
By establishing e-mail marketing objectives, you’ll find that your campaigns will be more streamlined, and more likely to increase your profits.
The secret to strategic partnerships is simple – however I would say that 80% of startups I talk to have the wrong mindset when it comes to setting up a relationship and that is why most of them are failures. Here are 5 reasons those strategic partnerships of yours, are not strategic partnerships.
If I had a dollar for every time I heard the words “growth hacking” last week, I would have about $35.00
When you’re on a boat in the middle of an ocean, a paper map isn’t always useful in helping you locate yourself. Launched in July 2012, Marines Zones is “the real fisherman’s friend”. The three-app range helps recreational fishermen avoid hefty fines by alerting them when they’re in a no-fish zone in Australia.